The Diesel brand surprised everyone by sending a sex toy with its nominal invitation to attend its show at Milan Fashion Week.
Glenn Martens showed that sex sells. In his second show, the Belgian stylist showed the brand’s sexy and provocative tone, starting with his invitation: a butt plug.
Made of glass and in shades of blue, the accessory came in a red box and accompanied the nominal invitation, which was given to personalities such as Julia Fox and Anna Dello Russo, Italian fashion journalist and editor in front of Vogue Japan, who sat next to each other. side in row A of the parade.
The unusual invitation was successful! Shared on social media by your guests, it yielded fun comments.
On Twitter, the Fashion Faguette page wrote, “The invitations to the Diesel SS23 collection to be butt plugs… seems appropriate” and “Glenn Martens, the man you are! Yes, I’ll be showing my plug at the entrance.”
The Style Not Com profile on Instagram also posted the invitation and captioned it only with “One size fits all”, something like ‘one size fits all’, in free translation. In the comments, followers of the page went wild and approved of the bold move of the brand.
It is worth remembering that this is not Diesel’s first interaction with the sex toys universe. In April of this year, the brand launched a collab with Lelo, a Swedish manufacturer of intimate lifestyle products. With two vibrators, the collection humorously reformulated the Italian brand’s slogan “for a successful life”.
In a nod to Glenn Martens’ irreverent approach, the Sona Cruise and Tor 2 sex toys were covered in a bright red hue and interactive buttons with phrases like “Turn me on” and “All I need is a charge.”
The Lelo x Diesel vibrators are still available for purchase on the Swedish label’s official e-commerce store as well as in some Diesel’s own stores and cost from 250 euros.