Jared Leto announces launch of beauty line

Jared Leto, Oscar-Winning Actor Just Launched His Brand, Twentynine Palms, With a Skincare Line.

After Brad Britt launched a skincare line, it was Jared Leto’s turn to enter the beauty market. “A creative, non-traditional presence”, is how the actor describes his newest venture, Twentynine Palms, which will launch on October 25 through its own e-commerce and will have physical outlets in London, Los Angeles, Paris. and New York.

For the launch, the 50-year-old actor prepared 12 gender neutral products designed for face and body skin with prices ranging from US$39 for a facial cleanser to US$95 for a clay mask.

In an interview with the British edition of Vogue magazine, the Oscar-winner and Gucci muse revealed that he has never been much interested in beauty products, but is “interested in the idea of ​​taking care of ourselves in the most natural way possible.” This explains the formulas. clean, with ingredients from the Mojave desert, in California, and the label’s refill and glass packaging, with recycled aluminum and plastic.

Additionally, Twentynine Palms, named after the town that serves as one of the few entry points to Joshua Tree National Park, claims to be vegan and cruelty-free, as well as supporting local creative communities through collaborations with artists. , architects and designers.

Despite having its beginnings in beauty, the brand plans to expand into more categories, including apparel, homeware and fragrance, in the coming years. “Twentynine Palms is a creative playground with many products in development,” says Leto. “It’s a place where my creative and commercial interests intersect.”

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